Lyft and ASL When I was in Texas recently, I took a Lyft from the Toyota offices back to my hotel. When the app confirmed my driver, it sent me a notification that my driver was a deaf person and directed me to this link of helpful ASL phrases. This was a small moment in…
Category: Strategic Transformation
Engaging Your Employee’s for Today’s Challenges
Toyota Transformation When Toyota North America launched a strategic objective, “One Toyota” to create more unified operations in North America, they hired Directed Action, Inc. (DAI) to guide the transformation. The project brought together their quality engineering, sales, marketing, financial services, and corporate functions into one single new headquarters location in Plano, TX. TEMA merged…
The Pace of Change In Technology
At the end of last year I interviewed two business leaders, Damon Aldrich and Liz Dadanian about what they saw as the future of technology trends and innovation. One thing they mentioned was the fear around change and technology but also the opportunity – here’s an excerpt from that conversation that illustrates why the pace…
Aligning your Values with Toyota, Jane Goodall and Directed Action
Toyota, a Directed Action client, recently published a video with the iconic Jane Goodall about her organization’s Roots and Shoots program. I recommend watching the whole video but in summary, it’s a spectacular illustration of how large companies can think about their impact and philanthropy. When a company can clearly articulate their values and their…