A picture of Damon Aldrich, Energy Transformation, Walmart appears on a red background next to the quote, I think everyone's greatest fear is to become subject to technology that they need to use that they functionally can't use.

Engaging Your Employee’s for Today’s Challenges

By Kevin Keane | Feb 6, 2024

Toyota Transformation When Toyota North America launched a strategic objective, “One Toyota” to create more unified operations in North America, they hired Directed Action, Inc. (DAI) to guide the transformation. The project brought together their quality engineering, sales, marketing, financial services, and corporate functions into one single new headquarters location in Plano, TX. TEMA merged […]

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The Pace of Change In Technology

By Kevin Keane | Jan 16, 2024

At the end of last year I interviewed two business leaders, Damon Aldrich and Liz Dadanian about what they saw as the future of technology trends and innovation. One thing they mentioned was the fear around change and technology but also the opportunity – here’s an excerpt from that conversation that illustrates why the pace […]

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REPOST: Directed Action COO Kevin Keane in the Los Angeles Business Journal

By Kevin Keane | Jan 10, 2024

Happy New Year! I wrote this article for the LABJ in December and am posting here in the hopes that businesses will think strategically about their advocacy in the coming year! At an event recently, I was struck by something a fellow business owner said. “If you’re in business, you have to involve yourself in […]

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Aligning your Values with Toyota, Jane Goodall and Directed Action

By Kevin Keane | Jan 24, 2023

  Toyota, a Directed Action client, recently published a video with the iconic Jane Goodall about her organization’s Roots and Shoots program. I recommend watching the whole video but in summary, it’s a spectacular illustration of how large companies can think about their impact and philanthropy. When a company can clearly articulate their values and […]

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Resilience Planning is the Key to Thriving Through a Crisis

By Kevin Keane | Sep 1, 2022

Resilience Planning is the Key to Thriving Through a Crisis The Fed attributes 200,000 business closures to COVID which are lower than some estimates but still quite serious to the owners and employees of those businesses. Some companies have made it through the last two years but did not soar. They are keeping afloat, but […]

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Do as I say, AND as I do

By Kevin Keane | Jun 2, 2022

You may have heard the expression “The cobbler’s kids have no shoes.” It describes the phenomenon of a skilled professional with an area of deep expertise that in this case they don’t apply to their own family. Cobblers get a bad rap in this example but it applies to lots of professionals. I’ve known doctors […]

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Turning Your Supplier Diversity Program into a Supplier Diversity Strategy

By Kevin Keane | May 16, 2022

This year we are celebrating the 25th anniversary of the Women’s Business Enterprise National Council (WBENC) and as a certified women’s business enterprise (WBE) we look forward to attending their conference in Atlanta next month.   Our clients who have supplier diversity strategies are attending to meet new potential suppliers and connect with current suppliers.  […]

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Lessons Learned from the Field: Supplier Diversity and Inclusion 

By Kevin Keane | May 9, 2022

Lessons Learned from the Field: Supplier Diversity and Inclusion  As an award-winning company in the area of inclusive procurement and WBENC certified women’s business enterprise (WBE), DAI is passionate about making sure supply chains are inclusive.  In a previous post, we describe the best practices of a world class supplier diversity program.  Preliminary Step: Track […]

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Where Is Your Company In Your Supplier Diversity Journey?

By Kevin Keane | May 4, 2022

This summer marks the two-year anniversary of many supplier diversity commitments by major brands. At this milestone, it’s important for CEOs, Procurement Leaders, Supply Chain Experts and Supplier Diversity Professionals to evaluate these new or renewed commitments to ensure they are getting the maximum impact from supplier diversity and inclusion strategies. Studies repeatedly show that […]

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