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Category: Uncategorized

REPOST: Directed Action COO Kevin Keane in the Los Angeles Business Journal

By Kevin Keane on January 10, 2024

Happy New Year! I wrote this article for the LABJ in December and am posting here in the hopes that businesses will think strategically about their advocacy in the coming year! At an event recently, I was struck by something a fellow business owner said. “If you’re in business, you have to involve yourself in…

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Turning Your Supplier Diversity Program into a Supplier Diversity Strategy

By Kevin Keane on May 16, 2022

This year we are celebrating the 25th anniversary of the Women’s Business Enterprise National Council (WBENC) and as a certified women’s business enterprise (WBE) we look forward to attending their conference in Atlanta next month.   Our clients who have supplier diversity strategies are attending to meet new potential suppliers and connect with current suppliers. …

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Strategic Business Transformation: How can work compete with personal fulfillment?

By Kevin Keane on April 11, 2022

The quality of our consultants at Directed Action is top notch. It’s a result of the culture we created from the beginning of starting the company. We have kids, parents, pets, hobbies, Church, interests, and philanthropy. In short, we have a life outside of work and we understand our employees do as well. In fact,…

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The @paygapapp Started the Conversation. Let’s Keep it Going.

By Kevin Keane on March 14, 2022

The Tweets Heard ‘Round The World. Early in the morning of  March 8th, International Women’s Day, the Twitter account of a little-known app called Pay Gap App, started by Francesca Lawson and Ali Fensome, had around 2,000 followers. On the Twitter bio of @paygapapp, the two young programmers posted “Employers, if you tweet about International…

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Be the Change by Kevin Keane, Co-Founder and Executive Director of Directed Action Inc.

By Kevin Keane on February 25, 2022

Kevin Keane, Co-Founder and Executive Director of Directed Action Inc. A few weeks ago I attended a Board retreat for TASC, an organization that works with middle schoolers, high schoolers and administrators to develop moral leaders who positively impact the world. As you might expect, the Board members are passionate servant leaders themselves. I was…

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Directed Action Inc. is Awarded Small Business of the Year by Los Angeles Area Chamber of Commerce

By Kevin Keane on February 15, 2022

We are honored to announce that Directed Action, Inc. (DAI) was awarded Small Business of the Year by the Los Angeles Area Chamber of Commerce. DAI Executive Director Kevin Keane serves on the small business committee along with fellow awardees implementing inclusive procurement initiatives that make it easier for large companies in Los Angeles to…

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MONITORING VERSUS MICROMANAGING: BALANCING EMPLOYEE PRODUCTIVITY AT HOME

By Kevin Keane on November 21, 2021

COVID-19 Lockdowns Test Companies’ Preparedness COVID-19 lockdowns across the world have forced millions to work from home, challenging companies to confront employee productivity. But many firms lack the knowhow, tools and policies to manage productivity effectively. Why it matters Despite the global disruption, companies need to ensure employees continue to perform up to expectations. “Companies…

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5 TIPS FOR REMOTE COMMUNICATION

By Kevin Keane on November 21, 2021

Effective communication goes beyond just using our words but includes other aspects such as non-verbal cues, emotional intelligence, and active listening. But, having to work from home can be difficult as written communication lacks non-verbal cues and tone of voice. To avoid misunderstandings and maintain clarity, here are a few tips to maintain effective communication….

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KEY STAFF SHORTAGE LEADS TO CREATIVE SOLUTIONS

By Kevin Keane on November 21, 2021

If you have school-age children, you’re probably familiar with the phenomenon of the Pigeon who is not allowed to drive the bus from the book, Don’t Let the Pigeon Drive the Bus by Mo Willems. Kids love it because the pigeon asks, and pleads and begs and throws a tantrum and the kids get to…

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