Kevin Keane

REPOST: Directed Action COO Kevin Keane in the Los Angeles Business Journal

Happy New Year! I wrote this article for the LABJ in December and am posting here in the hopes that businesses will think strategically about their advocacy in the coming year! At an event recently, I was struck by something a fellow business owner said. “If you’re in business, you have to involve yourself in

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Aligning your Values with Toyota, Jane Goodall and Directed Action

  Toyota, a Directed Action client, recently published a video with the iconic Jane Goodall about her organization’s Roots and Shoots program. I recommend watching the whole video but in summary, it’s a spectacular illustration of how large companies can think about their impact and philanthropy. When a company can clearly articulate their values and

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